Search Engine Marketing (SEM) Search Engine Marketing (SEM) with SHARIS Why Search Engine Marketing? Search Engine Marketing (SEM) is a crucial part of internet marketing (also called web, digital, or online marketing). It consists of two parts: Search Engine Optimization (SEO) and Search Engine Advertising (SEA). Especially SEO is essential for every internet presence and a prerequisite for successful online ads and good visibility for potential customers. As an internet agency, SHARIS offers various options of support. Keep on reading or make an appointment for a call to talk with us about search engine marketing. Added Value for the Page Visitor with Search Engine Optimization Thanks to SEO, users are able to find the websites that are relevant for their search terms. To do so, however, it is necessary that search engines, such as Google and Bing, can read and index the content of the websites. In addition, they also consider how useful a site is for the visitor, which then determines the order that the search results are displayed in. To achieve the best result, a website needs a mix of relevant content and clean code, leading, for instance, to short loading times. This is particularly important for mobile devices with a low data volume. SEO has to ensure that both content and code are of high quality and mean added value for the user. ELearn more about how SHARIS can improve your online performance. Improved Visibility with Search Engine Advertising Because there are always a few ads before the first “organic” search results on the result page, search engine advertisement is a useful tool to reach even more potential customers. Especially when customers are looking for a product and not just information, the right ads can be very useful to them. It is important to note though that ads often rank higher or even cost less per click if the landing pages are optimized for search engines. But also after a buying decision or shortly before it, placing the right ads may tip the scales or prevent buyer’s remorse and thus lower the return rate. So-called display advertisement is often used for this purpose. Learn more about how SHARIS can help you with Search and Display Advertising.